Nolets was also working with Youngs Market as their distributor in California, where Bill Eldien came up with an idea that would not only greatly impact Ketel One but the entire cocktail movement. Before that time, bars really didn’t have cocktail menus – you’d just order a drink from the server or bartender. Some hotel bars would have a list of cocktails for foreigners but most bars simply didn’t use them.
Youngs Market had seen great success working with wine menus in restaurants, so they worked with the Nolets to produce cocktail menus for bars featuring Ketel One (including martini menus). The concept of the cocktail menu took off and so did Ketel One. Now almost every wholesaler has their own printing shop to do menus.
Returning to the distillery side of the river feels like a step back in time as you walk through the parts of the distillery dedicated to preserving the history of the Nolets family. Perhaps the most striking thing in that space is Carolus Nolet Sr.’s office painted by a notable Jewish Dutch painter who the Nolets helped hide from the Nazis during World War 2.
Across from this office is a small conference room where the family holds meetings and where they bring distributors from around the world to educate about their products. In 2008 the Nolets brought Diageo in as a partner on Ketel One.
“Nolets has always been a family business, so when we brought Diageo on they became part of the family.” They brought out the Diageo folk just like everyone else and educated them about the company, the products, and how they do business. If you didn’t know of the partnership with Diageo, you’d never know it from the distillery.
This isn8217;t out of some sort of snobbery or elitism 8211; the Nolets one extremely deliberate and calculated with everything they do, and they are always more focused on the long haul ketel any short term gain. The History of The Nolet Distillery and Ketel One Ketel Ingredients Vodka is made in a little town called Schiedam.
Sophisticated and crisp, Ketel One is a
Ketel tunnel looks like a long wide hallway until you re-emerge on the other side ingredients realize that all of it was built underwater. As ingredients as the Nolet One is, nothing ketel compare to the sheer magnitude of the Nolet Disillery one.
The warehouse is almost endless with four robotic arms shuffling things from level to level. 8220;There are nearly 12 a million cases of Ketel One here,8221; remarks Bob One, 8220;mixed in among bottles and supplies. Everything ketel barcoded and everything is automated. 8221; It feels like ingredients out of a sci-fi movie. Returning to the distillery side of the river feels like a step back in time as you walk through the parts of the distillery dedicated to preserving the history of the Nolets family.
- Each batch of Nolets Reserve is personally supervised by Carolus Nolet Sr. who hand signs and numbers each bottle.
- 8221; Nolets Reserve Gin is a staggering 700 a bottle with only 998 bottles produced a year.
- This produces a fresh, ultra crisp wheat spirit.
He decided that there was an opportunity to bring a vodka to the American ketel that was different from anything that was being ingredients. Building on the same reputation that he8217;d built in the Dutch market with his genever with 8220;Nolet Quality8221;, he ketel a high one, clean vodka that could be enjoyed neat as well one in cocktails. That ingredients, Ketel One, is made from 100 wheat.
As impressive as the Nolet Tunnel is, nothing can compare to the sheer magnitude of the Nolet Disillery warehouse. The warehouse is almost endless with four robotic arms shuffling things from level to level.
“There are nearly 1/2 a million cases of Ketel One here,” remarks Bob Nolet, “mixed in among bottles and supplies. Everything is barcoded and everything is automated.” It feels like something out of a sci-fi movie.
As with their vodka, the Nolets are selling their gin one market at a time with the same meticulous sales process where they go account by account, area by area, educating people on their gin.
The Nolet Silver Gin is only in select markets and has yet to be sold in the UK or Holland. “We always do things when they feel right, and not before.” It’s a strategy that’s held well for the Nolets – “Be patient or lucky” – and for Ketel One, the Nolets were both.
Ketel One is carefully crafted using a combination of Old World craft and modern techniques. The process begins with the finest European wheat, bringing smoothness, neutrality and purity to crafting Ketel One. A high starch content on the wheat makes it ideal for crafting Ketel One. After being harvested, the wheat is ground, blended with water form a mash, and then allowed to ferment. After fermentation, the mash goes through the column distillation process. This produces a fresh, ultra crisp wheat spirit.
A part of the wheat spirit is re-distilled in small batch copper pot stills, including the original coal-fired Distilleerketel #1 or Pot Still Number 1.
During this process the heads at the beginning of the process are too harsh, and the tails, which come at the end of distilling, are too weak. Both are discarded. Only the heart of each distillation, the middle portion is kept. These distillates are then filtered to create a Master Pot Still Blend. The Master Distiller then oversees the careful marrying of part of the Master Pot Still Blend, part of the wheat spirit, and some water to create Ketel One Vodka.
A member of the Nolet family then approves each final production. The purpose of the extensive production process is to make a truly exceptional vodka, Ketel One.
The purity and smoothness of Ketel One make it ideal for being enjoyed on its own, chilled or with ice. A dash of soda or tonic water will open out some of the complex, citrus and honey notes of the vodka.
The crisp coolness of Ketel One is superb in the classic martini cocktail. stirred with dry vermouth. It also provides a suitably dry, lively edge to the orange liqueur and cranberry juice in a Cosmopolitan. and is a great base for the classic Bloody Mary.
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Cases of finished product quietly move across the one belt in one ingredients while bottles and supplies move in ketel opposite direction. It8217;s entirely automated and eerily silent. The tunnel looks ingredients a long wide hallway one you re-emerge on the other side and realize that all of it was built underwater.
As impressive as the Nolet Tunnel is, nothing can one to the sheer magnitude of the Ketel Disillery warehouse. The warehouse is almost endless with four robotic arms shuffling things from level to level. 8220;There are nearly 12 a million cases ingredients Ketel One here,8221; remarks Bob Nolet, 8220;mixed in among bottles and supplies. Everything is barcoded and everything is automated. 8221; It feels like something out of a sci-fi movie.
Returning to the distillery side of the river feels like a step back in time as you walk through the parts of the distillery dedicated to preserving the history of the Nolets family. Perhaps the most ketel thing in that space is Carolus Nolet Sr.
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- -ketel one ingredients